FASHION BRAND   Chinese Chinese
Chinfie
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Unlike many other cosmetic brands, Chinfie likes to focus on keeping the prices reasonable for consumers, while still maintain a high level of quality expected from a brand name.

I visited this Shanghai company's outlet near the entrance of An'zhen Hualian Plaza. Inside, I found three types of products: cosmetics, skin care, and fragrance. The shop assistant told me that their most well-known product is its moisture lotion (RMB 68 for 100ml). I put some on my hand until it's fully absorbed. The smell was refreshing and the skin does not feel oily at all. Considering Beijing's air, I could see why it's so popular.

Chinfie recently started making fragrances. One such fragrance, the Chinfie YiQing Fragrance, makes the wear feel like she's on the beach.
 
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