The strategy is to actively promote the Whoo brand using Young-ae Lee, a Korean actress popular in Asia. Lee's first appearance as a Whoo spokesmodel in Korea planned for early July, China in August.
LG H&H will step up its efforts to gain ground in premium cosmetics markets in Korea and other parts of Asia leveraging the popularity of its new spokesmodel, Korean actress Young-ae Lee.
LG H&H recruited Young-ae Lee as its new model for its History of Whoo, a premium cosmetics brand based on Oriental medicine, signing Lee to a two-year exclusive contract for a record-high amount in the industry.
Young-ae Lee will represent the Whoo brand not only in the Korean market but also in other parts of Asia, including China and Vietnam, where the launch of Whoo is scheduled for the second half of this year.
A spokesperson for LG H&H said, Young-ae Lee is a great choice for the image of Whoo, an Oriental medicine-based premium brand, because of Lee's elegant, graceful image and because of her popularity throughout Asia. We expect that Young-ae Lee will play a very important role in helping Whoo tap into the overseas markets in the future. |
