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Etam was a British women's clothing retailer formed by the French firm Etam Developpement.The Etam brand was used for ladieswear retail, and the chain also operated a subsidiary, Tammy which focused on clothing for girls, particularly in their late childhood and early teens. The Tammy unit was originally named "Tammy Girl", and this name continued to be commonly used, particularly by older customers, despite the firm later dropping the word "Girl" from the official branding.
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