FASHION BRAND   Chinese Chinese
Steve Madden
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A man who wears many hats �?and shoes, Steve Madden cannot be described in one word. He is an entrepreneur, an award wining designer, a business titan and of course, a family man. Considered the fashion footwear mogul of the 21st century, Madden has innate sense of what's hot, what's next, what's exciting and more importantly, how this will translate to his consumer. Inspired by Rock and Roll, fused with a jolt of sex appeal and urban edge, Madden creates shoes that are innovative, fun, sometimes wild and always spot-on-chic.

Madden's expertise in trend forecasting has propelled him to the top of his field. Relying on sheer instinct, he transformed a footwear relic into a footwear phenomenon when he introduced a new amped up platform shoe in the early 1990s.

Steve Madden once said, "It's of the moment fashion for real people. We're like the gate way drug for high fashion." Today, the Steve Madden brand represents a lifestyle. It is about embracing fashion while still maintaining that funky independence that first defined the brand 22 years ago. Expanding now into other accessories such as handbags, belts, jewelry, sun-wear and hosiery, Steve Madden is always looking forward to the future. The brand currently boasts over 100 stores in 10 countries in Asia.
 
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