| Brand status Brand Description: 100 years, NIVEA (Nivea) admired companies, "Research, Innovation, the pursuit of high-quality" business philosophy to the company's R & D has a solid foundation. 1911 Birth of NIVEA cream company in cosmetics research and development division began. Today, recognized as the most authoritative in the global skin and medical research centers-BDF's PGU Research Center, Dr. is developing several hundred natural and efficient products, the results have been so "NIVEA" to become the world's largest skin care products brand. Its brand image - "NIVEA give the skin the most gentle treatment" has been firmly established. In Europe "NIVEA" even become synonymous with skin care. NIVEA body care products, facial care, sunscreen, lip care, personal cleansing, skin care and many more men have been firmly ahead of the European market was ranked first. Brand Positioning: middle and low skin care products Brand Style: delicate, fragrant, soft Target customers: women of all ages. |
