FASHION BRAND   Chinese Chinese
Noveli
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"Novéli" is a French word, which originally means the admiration of power. The Chinese version is Lan Wei Long, which is both the transliteration and free translation. Long (stands for the meaning of dragon) , the spirit of the universe, is Chinese people's totem."Dragon divinity" is often used to describe a person to be full of power and grandeur. There is a saying in China, which goes: you can see the head of the divine dragon but not the tail of it. It is well explained that dragons don't trammel themselves to the mitzvah but pursue freedom and the heroic temperament. Wei, in Chinese, has the meaning of power. Therefore, Novéli or Lan Wei Long, whether in its native language or in Chinese version, both has the meaning of power and vigor.
 
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