| Acne (which stands for 'ambition to create novel expressions') was originally established in 1996 as a creative consultancy, but the label as we now know it was born a year later, when co-founder Jonny Johansson started designing jeans for his clients, which became an instant cult hit. Look out for biker jackets, contemporary tailoring and It-girl footwear alongside the signature skinny denim to give your look a casual-cool update. |
