The Semir Brand, established in 1996, has become a leading brand in China's casual clothing industry. After 14 years of development, the brand now has over 3,000 shop outlets across China. Its clothes are designed with a focus on vitality and fashion and there are nearly a thousand different ways to blend together various items of clothing, enabling Semir to always remain at the cutting edge of clothing fashion for young people. It endeavors to become a casual clothing brand that represents youth, vitality and fashion. |