In the luxury segment, Powerland creates and distributes exclusive bags in genuine leather. With the brand name, "Powerland", the company primarily addresses aspiring, successful and wealthy women.
The Powerland brand targets customers in the Chinese upper middle class, and women in particular. For its design, the company primarily relies on high value natural leather purchased by experienced procurement managers and finished by quality-tested manufacturers.
For the development of the Powerland brand, the company invests circa 10 percent of its revenues in marketing with an emphasis on TV advertisement and online marketing. This campaign's testimonial is Michelle Lee, a model and actress, that is particularly well-known in China and Hong Kong. |
