Since 1735, Blancpain has been contributing to the development of mechanical watchmaking, while conserving the traditional skills of its founder.
Drawing on the rich history of Blancpain, the new management is readjusting the focus of its collections to express the values the make up the brand's DNA. The Fifty Fathoms has been revived and the Villeret collection subtly reinterpreted, while the new, avant-garde L-evolution collection has been launched. The brand's image is gaining in clarity and consistency. Distribution has been completely overhauled, and many Blancpain boutiques are opening in the most prestigious neighbourhoods of the great cosmopolitan capital cities.
Blancpain's constant innovations in the sector of top-of-range watchmaking have brought vigorous expansion in their train. In 2010, the Manufacture of Le Brassus verticalised production with the acquisition of the Frédéric Piguet company, which was already producing movements and components for Blancpain, thus gaining access to a new production site in the Joux Valley. |
