A delicate young fern unfurls, revealing its inner beauty. This is Awake's distinctive symbol. It signifies an unfolding of hidden grace, an awakening. Just as a bud opens and exposes its unseen beauty, Awake's color and skincare products help each woman awake her own true beauty.
Innovation, advanced technology and fashion-forward thinking are the driving forces behind the creation of AWAKE makeup and skincare products. With its roots as an established brand in Japan, AWAKE launched in the U.S. in 1997 at Henri Bendel in New York.
A leading cosmetic company in Japan and the creator of the AWAKE brand. Since its inception in 1946, Kose's pioneering research and development has contributed to the 3rd largest share in Japan's competitive cosmetic market.
AWAKE utilizes state-of-the art Japanese technology to incorporate natural botanicals into formulations that are gentle enough for sensitive skin. Each product is designed to take a targeted approach that addresses specific skin concerns. |
