In 1999, Boss Orange was introduced to the Hugo Boss family, providing a more relaxed and youthful branch to the brand. Appealing to the young and metropolitan, Boss Orange became an instant success due to its quirky, bohemian designs that appealed to a care-free but fashion focused audience.
In addition to the Boss Orange apparel, this year, the Boss Orange Eyewear Collection is making its debut, bringing a new level of laid back, premium style. With a contemporary attitude and a carefree "urban inspiration", the collection reflects a young and metropolitan look in a crossover of styles, distinguished by captivating colors and distinctive details.
Such details include the stylized and perforated logo, which recalls other accessories by the brand, the shaped earpieces and the original wavy shaped temples for an unconventional appeal. |
