If you want to be just that little bit different than everyone else, then French Connection is the brand for you! Based firmly in the UK, French Connection first came into existence in 1972 and has since been recognized as a trendy fashion brand for stylish casualwear for both men and women.
The brand is usually seen printing 'FCUK' on much of its clothing apparel(especially t-shirts), which has sparked a controversy among the media and the fashion society. However, due to the slogan's controversial nature, French Connection has thrived on the attention and converted the idea into a modernly recognized marketing technique that appeals to teenagers as well as adults which looking to sport a more prominent appearance.
French Connection bases its morals on creating a brand identity that can be recognized by you, and associated back to the brand immediately after using its apparel. |
