Ravijour is a Japanese fashion label and designer of lingerie. Often called the Victoria's Secret of Japan, ravijour combines many popular western elements in under garments and lingerie with a wide variety of different styles and designs from the fashion community.
Ravijour was founded in the 1990s as a Japanese alternative to imported lingerie that was sold in various different outlets, such as department stores and boutiques in Japan. The company has grown since then to become one of the largest lingerie and underwear producers for women in Japan and has drawn a significant amount of international attention for its products.
Taking many of its promotional cues from brands like Victoria's Secret, Ravijour holds its own annual fashion show with models from Japan and around the world showcasing the newest lines of lingerie. Magazine adds, special television presentations and even international advertising have all been added to boost the brand's visibility. |
