The adventure began with Rene Bannwart, who was called upon by his uncle, Gaston Ries, to assume joint management of the watchmaking workshop he had been running since 1924 in La Chaux-de-Fonds. Together they transformed it into a watch company with its own proprietary brand: Corum.
Particularly fascinated by the word "quorum" which means "the minimum number of persons present, required to enable a meeting, to hold discussions and take valid decisions", they simplified the spelling.
Right from the time of its creation in 1955 in La Chaux-de-Fonds, Corum displayed a determination to position itself in the forefront of the Swiss watch industry.
The emblem, a key pointing skywards, is a symbol of the mystery to be fathomed, the enigma to be resolved, of new territories to be explored, and of innovation. It also alludes to the inventiveness, tenacity and bold spirit required in order to attain the total mastery of time. |
