'Driving Performance' describes the two core elements of our brand. First, the power delivery, handling and sound �?in other words, the elements that define the unique AMG driving experience. And secondly, our claim to be the innovator in the high-performance segment.
Over 45 years ago, an overwhelming passion for motorsports translated into the creation of an unique company. A as in Aufrecht, M as in Melcher and G as in Grobaspach �?the names behind these three letters are the starting point of the rapid development from a two man operation to a global brand. The story starts in the 1960s: The two engineers Hans Werner Aufrecht and Erhard Melcher were working on the 300 SE racing engine in the Daimler-Benz Development department until the company discontinued all motorsports activities. |
