IceLink timepieces are conceived and crafted to epitomize the parts and the sum of their name for a look that is fashion-forward, fun, and instantly recognizable. As cool as ice itself, as strong and precious as the diamonds they unapologetically flaunt, IceLink watches are a unique fusion of the jeweler's art and the watchmaker's craft.
It's not easy for a newcomer to make a splash in the traditional and rarefied world of fine watch-making, but that's exactly what IceLink did in 2007 when it unveiled its 6Timezone piece at Baselworld. This iconoclastic model would soon become an icon, and shake up a notoriously staid industry, both literally and figuratively. IceLink's creator, Andy Sogoyan, a jeweler by trade with a taste for all things extravagant, decided to suspend dozens of diamonds in one of the oversized watch's six dials. Using an invisible liquid called IceFuel, the diamonds appear to float across a field of fresh snow, sending mesmerizing sparks of sunlight out with each movement of the wrist.
IceLink quickly became the go to watch of movers and shakers, including a raft of celebrities who shared Sogoyan's affinity for all that is big and bejeweled. One of the first famous fans of the 6Timezone "Snow" watch was the Black Eyed Peas' Taboo, who landed the timepiece in hundreds of magazines and newspapers. Sogoyan attributes an ever-growing list of celebrity aficionados to his willingness to take luxury to its pinnacle. He has created diamond cell phones, tiaras, cufflinks, and of course, over-the top custom watches for the likes of Fergie and Will.i.am (The Black Eyed Peas), Khloe Kardashian and Kyle Richards. |
