When TechnoMarine introduced its first luxury chronograph in transparent gel in 1997, it imposed a new concept that created many waves in the traditionally conservative watch making industry: TechnoMarine had invented a new class of high-end Swiss watches.
In 1999, TechnoMarine added diamonds to the rotating bezel of the Raft, and the TechnoDiamond was born, the first ever combination of diamonds on a diving chronograph with an interchangeable gel strap.
The industry claimed that the idea was insane, and TechnoMarine single-handedly managed to revolutionize the market with a product born of the never-before conceived and almost sacrilegious association between plastic and diamonds. More than 150,000 models were sold while thousands of look-alikes began to flood the market.
The TechnoDiamond became a watch which represented a certain lifestyle that people wanted to be identified with. TechnoMarine's new collection is a fascinating immersion into a world of technical proficiency and fusions, full of unexpected feelings, colors and designs.
More and more, TechnoMarine timepieces call attention to the subtle associations between high-end Swiss watches and luxury accessories with a fusion of aesthetic uniqueness and watch making expertise, always drawing inspiration from the ocean and sea universe. |
