| Pantene is the world's best-selling haircare brand, encompassing a huge variety of shampoo, conditioner and styling products, sold in around 100 countries. One of Procter & Gamble's portfolio of billion dollar brands, its worldwide sales were estimated at around $3.1bn for 2012, equivalent to around 10% global market share. However following rapid growth since the mid-1990s, sales began to slow significantly in 2007, especially in the key US market. As a result, the brand has undergone several restructurings of its product portfolio as well as a full revamp of logo and packaging. |
