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SK-II
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SK-II, is a Procter & Gamble Beauty brand, launched in 1980 in Japan. SK-II is often considered one of the most expensive beauty brands in the world.

The history of SK-II goes back to the 1970s when a scientist in Japan noticed the very soft and youthful hands of women working in a Japanese saké brewery. After years of research the scientists were able to isolate the natural, nutrient-rich liquid which they called Pitera.

In 1980, the Japanese branch of Max Factor acquired rights to the ingredient, and launched the first cosmetic product containing the ingredient: Max Factor Secret Key with Pitera. Although only modestly successful, its customer base was very loyal, so Max Factor expanded the range, renaming it Max Factor SK-II.
 
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