Procter & Gamble re-launched the Camay brand in the Philippines by introducing bath soap and body wash products with new scents. Developed based on results of the company's research into Filipino women's scent preferences, Camay bath soaps come in three variants: Romantique Rose, Dynamique Grapefruit, and Crème Vanilla. P&G also claims that the Camay soaps and body washes come with formulas developed to "smoothen and nourish the skin".
Camay was first introduced in 1926 as a "white, pure soap for women". It has been known as a luxurious beauty soap for women who want smooth, silky skin. Former beauty queen and now TV show host Sabrina Artadi used to endorse it. Actor Angelica Panganiban was recently introduced as the latest Camay girl. The brand has been off the shelves for a while, and the re-launch aims to catch the attention of the new generation of women who are particular with skincare. |
