Safeguard is P&G's largest Global Personal Care brand. First launched as a bar soap in the USA in 1963, it is now also available in other product forms such as Bodywash, Liquid hand soap and Hand sanitizer. Safeguard is currently sold in more than 15 countries across Asia, Europe, Africa and Latin America with leadership market share in China and the Philippines.
Safeguard partners with leading health organizations across the world such as Pakistan Medical Association (PMA), Philippines Association of Medical Technologists (PAMET), Mexican Red Cross, Africa Medical Association and Egyptian Pediatric Association amongst others. |
