Crest is a brand of dental hygiene products put out by Proctor & Gamble, an American Fortune 500 company which manufactures a wide range of consumer products. Products which carry the Crest logo include but are not limited to: toothpastes, teeth whitening strips, mouthwashes, etc...
In 1955, the Proctor & Gamble Company created the toothpaste brand, Crest. The idea behind creating a new toothpaste brand in the heavily populated toothpaste industry was to create a brand associated with its therapeutic value in addition to its cosmetic value. The idea of creating a therapeutic toothpaste was novel at the time, and was even called a dream by the Unilever company in the 1950s. By creating genuine dental protection toothpaste, P&G was able to make this dream a reality and develop one of the most recognizable dental brands of the century. Although the combination of therapeutic value and cosmetic value in toothpaste would become heavily associated with Crest, other brands like Colgate soon became key players in the new toothpaste market which no longer had a place for solely cosmetic toothpaste. |
