Skin Food is a South Korean skincare and cosmetics manufacturer and retailer, headquarter in Seoul. The owner of the company has been involved in the skincare business since 1957. The main concept of the company is to create products with nutritional values of food. The company slogan is "beauty food for the urban sweety".
Skin Food's logo, as seen on all of their products, is a guardian angel. The logo was designed to convey the message to their customers of the purity and goodness in their products. The logo was actually taken from another company and then altered to avoid any legal actions. In addition, the logo also connote that Skin Food is like a guardian angel sent to protect and carefully guard your skin towards a healthier skin.
Skin Food has seen increase in sales from foreign visitors and have opened outlets outside South Korea in countries such as Taiwan, China, Malaysia, Singapore, Japan and Hong Kong. Korean actresses Sung Yu-ri and Brazilian singer Stephanie Garden was featured in Skin Food Korea commercials. |
