Absolut Vodka is a very popular alcoholic drinks among young people worldwide. There is a noticeable difference between Absolut Vodka and classic vodka brands in terms of their positioning: generally, classic vodka brands emphasize the quality of their alcohol and their connection with traditional vodka culture, while Absolut Vodka focuses on being dynamic, trendy, and non-conventional. Absolut Vodka often builds their brand image through unique ad campaigns and specialized bottle designs.
There are several types of bottle designs that Absolute Vodka is known for, often related to a specialized product, a social problem, or a celebrity. They draw on local culture to create compelling brand design but also to enhance brand strategy. |
