| The SPORTMAX style is aimed at the modern woman, bold and self-ironic, reflected by the icons which have appeared in glossy magazine advertisements over the years, brought to life by the best-known fashion photographers in the world. Sarah Moon, for example, who in 1970 put her signature on the first poetic, timeless shop window posters for 5 years, followed by Hans Feurer, one of the living legends in the world of fashion photography. Yet again, the Italian Gianbarberis, Albert Watson and Peter Lindbergh, who immortalised top models and new faces in the mid-Eighties (for example a very young and still unknown Jasmine Le Bon, and an unripe Carla Bruni, now France's first lady). These were followed by Marc Hom, Dusan Reljin, Inez van Lamsweerde, Vinoodh Matadin and Mert&Marcus in more recent times. Up to the contemporary miss Modernist for Autumn/Winter 2010/2011 or the punch mademoiselles Butterfly of this Spring/Summer, in the images taken by famous American photographer David Sims, who has photographed the collections of the last four seasons. |
