Acura was born as the rich child of the elder Honda father-brand and quickly became the driving force that would change customers' perception of Asian motorized artisanship. The package Acura delivered to the US after Honda had spent 10 ears of research consisted of only two models: the Legend and the Integra. The road-runner pair had enough success overseas to compel competing Asian brands into sending their own troops to the US. Thus, Toyota sent a wave of hostile novelty and improvements with their newly created luxurious Lexus brigade and Nissan joined the party by flaunting a new shiny infant-brand, the Infiniti.
Although Acura had already managed to integrate the legend of better Asian automobiles into US consumer minds through the V6-powered Legend sedan and the sleek, sharp Integra, it was yet to display all of its arsenal. As soon as the 90's came, four years after the brand had reached American territory, it delivered a crushing blow to luxurious-sports car competitors: the NSX. An acronym for a science-fueled battle cry that translated as 'New Sports eXperimental', the NSX quickly became a cheaper and fun alternative to costly European counterparts such as the ones delivered by German and Italian manufacturers like BMW and road-cruising and racing supremacists Ferrari. |
