Since 1975, JUMP has built an impressive global presence in over 30 countries. It was in Taiwan that the Chen brothers built Hongson, a vital manufacturing concern turned brand powerhouse whose stable of brands included JUMP, Travel Fox and Cable & Co.
In Taiwan, JUMP became hugely popular in the 80s designing sneakers that satisfied the explosive demand for Western fashion. Its success soon expanded to Hong Kong and China becoming one of Asia's most talked about brands with celebrities enthralled by its styling and the industry fascinated by its unorthodox but highly successful business model. |
