Sevlae will launch its brand promotion in China with about 500 stores at the end of 2010. As the sponsor of Asia Outdoor's badge and lanyard, Sevlae will also attend Asia Outdoor 2010 as exhibitor.
Since 2008, Sevlae has opened about 300 stores in Beijing, Xi'an, Jinan, Chengdu, Hunan, Wushi, Qingdao and Nanjing. Sevlae uses the cedar on Mont-Blanc as its brand image, conveying its courage and perseverance to the urban consumers. The effort of international and domestic designers has injected the product the urban outdoor function with chic and elite life style. Also Sevlae is dedicated to high-tech and environmental protection. |
