Redess, one of the sub-brands of Aokang, came into being in 2004. Inspired by street fashion culture like skateboard, hip-hop, mashup, Redess aims to create "fashionable shoe culture" for young people. The characteristic of Redess is that it follows no set form and is good at mixing different Asian fashion cultures, thus creating a unique fashion brand.
The creative design style and preferential price make it popular among the youth. Based on fast fashion and sharp impression, Redess also develops matching leather products, watches, glasses and so on to demonstrate the Asian fashion. In 2011, Redess invited the Korean star Nathan Lee and his sister Joanne Lee as the image representatives.
Redess aims not only to make young and fashionable products, but also to reflect fashion culture and to become a symbol of Asian fashion brands. |
