Baofeng Modern International Holdings Co Ltd was successfully listed on the Main Board of the Stock Exchange of Hong Kong on 28 January 2011. It is the leading brand owner and supplier of slippers, flip-flops, sandals and casual footwear. According to the industry survey of Frost & Sullivan, the Group was "The largest slippers exporter in the PRC in 2011" and "The No.1 local own-branded fashionable slippers supplier in the PRC in 2011" (including MNC slipper suppliers).
The Group owns brand "Boree", and supplies OEM products to renowned international brands (including "Fortune 500 List" companies). "Boree" target mid to high-end market and mass market respectively. With the success of the self-owned brand business, Baofeng Modern has not only secured its identity as a fashionable and trendy brand owner in the high-end market; but has also established itself successfully in the mass market. Currently, the Group has sales networks all over China and Hong Kong and is going to further expand to Southeast Asia and Asia market. |
