NO FEAR fashion brand was founded in 1989 in California by twin brothers Mark and Brian Simo in the town of Carlsbad, but rapidly became a leading firm in its field.
The brand's underlying idea is to provide comprehensive and total service to all those involved in sports. In this way, a connection was formulated with sports people in many arenas quite rapidly. At first the company concentrated on the manufacture of clothing for car-driving competitions. Later the focus changed to surfing fashion, and within a few short years, the company penetrated to leading sport leagues all over the world, including the NBA, MLB and NHL.
In more recent years, the company has become a flagship firm for youth fashions, in the 12-24 year age range; influential youth who are involved with sport and music in their daily lives. |
