FASHION BRAND   Chinese Chinese
Punky Fish
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The Punky Fish fashion brand is much more than a fashion line. It is actually almost sacramental, combining the classic with the modern and not for naught are its products so popular all over the world. Some 550 stores presently stand behind this fashion brand and its success has not yet peaked.

What does Punky Fish have to make it so special and popular to so many people worldwide? We also asked ourselves this question, but there is indeed an answer: the head designer of the firm, Kamel Gaduezo, created a unique collection of items that give out a sense of a lively street. The clothing is real and meant for the young and the young at heart. There is obviously cooperation with other designers, but most of the inspiration comes from the 1970's and punk rock culture and an emphasis on clear colors. Another characteristic of the fashion brand is the wide use of zippers and belts. As a consequence, the fashions of the 1980's were added with sport apparel, and when all of these components came together they created a contemporary line so typical of Punky Fish, and it is indeed hard to mistake. It's just not like anything else.
 
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