| In 1992 Shane Cooper stood before a knitting machine given to him by his father and began experimenting. His invention fuelled the start of DeFeet. Cooper discovered a way to knit athletic socks that was completely new to the market, by taking traditional knitting methods and reversing them. His product, the Air-E-Ator sparked a revolution in athletic socks that continues today. DeFeet is a company that often turns traditional methodology on its head en route to finding new solutions for athletes. |
