As an indigenous brand, Mascot has kept good development and its brand uniqueness since the opening of its first store in 2002. Now it has grown into a garment chain company integrating designing, manufacturing and marketing, with over 80 franchised stores.
The design idea of our chief designer Yang Fan comes from "the Doctrine of the Mean". She is able to keep the subtle balance between art and business, therefore, her designs are amiable and womanly. Her inspiration and motivation originates from her passion and love for traditional Chinese culture. She does not get lost in this world of modernity, but keeps her Chinese origin in mind and put her understanding of Chinese culture into her design. From her works, we can see the succession and application of many ancient manual skills which are a symbol of graceful and tasteful women, and their elegant life style. This is the very unique Mascot style. |
