Alexis Mabille launched his house in 2005 when, with the help of his family, he created his first signature collection. At the time, the designer showed unisex clothes, an exploration of cuts that would flatter men and women alike. He chose as his emblem the bowtie, which he set about updating and reinventing in new shapes and unexpected materials.
Alexis "M'habille": from head to toe! The term is a pun on the designer's name as well as the French verb 'to dress', habiller. The idea of rendering everyone beautiful soon evolved into separate men's and women's ready-to-wear lines, accessories, underwear and, starting in 2010, Couture. The brand's philosophy is distinctive for blending tradition with a certain sex appeal and an energy that reflects the times - notably by playing on notions of gender and a signature that is at once light and elegant. |
