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Giorgio Armani S.P.A. is an international Italian fashion house that designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several, highly-specialized sub-labels including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. The Armani name has become synonymous with high-fashion and couture worldwide and is considered one of the most prestigious names in the fashion industry. End of year sales for 2005 were $1.69 billion.However, it has also become a staple in the Guido (slang) culture. Blowouts, ripped jeans, and fake tans topped with a graphic tee is the new statement of the fashion trend. It is popular among many men today in the United States of America. Witnessed on the popular MTV show Jersey Shore (TV series), by self-proclaimed guido, Michael "The Situation" Sorrentino.
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