FASHION BRAND   Chinese Chinese
Richard Chai
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Richard Chai partnered with design firm Snarkitecture for a new pop-up retail store underneath the Highline at 504 West 24th Street, NY. The project entitled "Building Fashion"[3] and conceived by BOFFO and Spilios Gianakopoulos[4] aimed to promote collaborations between architecture and fashion. Snarkitecture's installation re-imagined the retail interior as a glacial cavern, hand carved from eps foam. The store carried Chai's men's and women's collections and was open for 10 days in October 2010.
 
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