| Che Che New York signals a new kind of energy in the fashion and lifestyle market. It is the energy of imagination and individuality, mixed in equal parts with a fundamental integrity. These are fashion created with care and quality. With a little bit of fantasy, and a modern practicality. Priced in the upper-moderate range, they offer the kind of detailed workmanship and exclusive design once reserved for luxury goods. Intricate embellishment co-exits with fine materials and impeccable production standards, in a diversified product range of handbags, apparel and accessories. The brand skews more towards elegant than casual, but there are styles enough for every lifestyle need, from workday to weekend to glamorous evening. This is Che Che New York, the brand born by an entrepreneurial union of two sisters that began in New York City and is bringing new excitement to stores from Hong Kong to Japan. |
