| Erdem, the eponymous London ready-to-wear line established in 2005 by Erdem Moralioglu, has won plaudits for its gracefully modern clothing. Erdem has been able to experiment with the best in quality fabrics, while staying true to his whimsical form and use of bold colour. The brand also brings about a playful use of embellishment in its creations, using embroidery in a youthful manner. |
