URBAN RIVIVO (UR) is a trendsetter of fast luxury. Upholding “INCITE﹒INSPIRE﹒INTERMESH & PLAY FASHION” as its brand concept, UR breaks through the traditional thinking of fast fashion and positions itself as a pioneer of affordable luxury. UR is not only capable of doing avant-garde design, but also striking a perfect balance between quality and value. It has always devoted itself to creating superb shopping experience which is characterized by comfort, luxury, innovation and smartness for its global customers.

UR is a value-creator of fashion. Even more, it has always been an out-of-the-box thinker in the industry. Embedding PLAY FASHION into its brand DNA, UR endeavors to share with its customers the most fun, trendy and cross-boundary ideas, so that everyone could become a designer of his or her own style.