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Reebok International Limited is a Fortune 500 company and producer of athletic footwear, apparel, and accessories. The name is the South African spelling of the word rhebok, a type of African antelope or gazelle. The company, founded in 1958, was originally called Mercury Sports, but was renamed as Reebok in 1960. The company's founders Joe and Jeff Foster found the name in a dictionary won in a race by Joe Foster as a boy. Ironically the dictionary was a South African edition, hence the spelling. Reebok is in the process of being acquired by the German footwear giant Adidas.
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Fashion Brands ( is the gateway for international fashion companies entering the Chinese market, whether it is for market expansion, product design or OEM product development. Fashion Brands ( will serve international fashion brands with a diverse group of fashion industry professionals.
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