High-fashion clothing company Brioni was founded in 1945 by master tailor Nazareno Fonticoli and fashion designer Gaetano Savini. They opened their first suit shop in Rome's central Via Barberini after the close of World War II. The company was named "Brioni" after the resort on the coast of the Adriatic Sea. From the beginning, Brioni suits were luxuries only afforded to the privileged few, namely Europe's wealthy aristocrats.
Brioni's first fashion show was held in 1952 at the Palazzo Pitti. The show gained the company exposure to clients worldwide. |
