FASHION BRAND   Chinese Chinese
Vera Wang
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With the success of her bridal line bringing in enough revenue for her to finally pursue her true love, Vera Wang launched a ready-to-wear line in 2004. Decorative, feminine and artsy-intellectual, Wang favors the long and lean, with a keen interest in silhouette and a passion for the sheer and textural. A favorite of red-carpet clientele, the RTW line has garnered a devout following. Allure's creative director (and former co-worker of Wang's) Paul Cavaco notes: "Vera loves clothes beyond loving clothes; she loves everything that has to do with clothes. This is not a make-believe love here; it's the real thing." And speaking of love, Wang is perhaps best-known for her romanticism. Whimsical and feminine without looking saccharine, luxurious materials get worked and finessed with a singular flourish. She's also a history buff who, in the past, has looked to everything from czarist Russia to ancient Rome for inspiration.
 
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