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Metersbonwe Group or Meters/bonwe is China's leading casualwear apparel company. Metersbonwe opened their first store in Wenzhou on April 22nd, 1995. By the beginning of 2007, the company operates around 1,800 stores across China and has over 5,000 employees. In 2006 the Group's retail sales exceeded RMB 4 billion, making Metersbonwe the largest casualwear retail brand in the country. The company targets 18-25 year old male and female consumers. Their corporate slogan is "Be Different".
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