The name Everlast is synonymous with boxing, although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He proudly gave them the name "EVERLAST", and although the swimsuits did not last throughout history, the name did.
As of 2007, the Everlast brand is now present in over 101 countries and has 88 licenses worldwide. |
