| Hoplun International Fashion Co., Ltd., a Swiss wholly-owned company of fancy lingerie registered in Hong Kong in 2002, firstly issued "6ixty8ight" (68) in Paris, a brand featured by underwear as outerwear. In coordination with Lyon Underwear Exhibition, Hoplun International spent 5 million franc on making Paris Railway Station a world of 68, shaking the entire underwear industry. The lingerie collection of 6ixty8ight entered market as an untraditional ready-to-wear. So far, the typical image of 6ixty8ight has evolved from self-expression, subtle modernity to sexy leisure. The common feature among most new underwear brands lies in decoration such as floral pattern and lovely belt. |
