The Samsonite brand is at the premium end of the market, where style and dependability equal middle-class conservatism to underpin a product range that is instantly recognizable.
The Samsonite Corporation makes luggage with its products ranging from large suitcases to small toiletries bags and briefcases. It was started in Denver, Colorado, USA in 1910 by [1]Jesse Shwayder, as the Shwayder Trunk Manufacturing Company. Shwayder named one of his initial cases "Samson", after the Biblical strongman, and began using the trademark Samsonite in 1941. The company changed its name to Samsonite in 1966. For many years, a subsidiary, Samsonite Furniture Co., made folding chairs and card tables in Murfreesboro, Tennessee. |
